This is important for two reasons:
a) the senior group must: i) be aware of the scope and depth of the cultural issues, and ii) be willing to do something about them, including committing to personal change, before the rest of the company is involved in the process of values clarification;
and
b) if the senior group balks at the prospect of personally participating in whole system change process then it is important not to raise the expectations of employees by asking them to participate in the values assessment.
If the senior group is not willing to commit to a change in their behaviors, the culture will not change. That is why it would be counterproductive to involve all employees in the values assessment too soon in the process.
Here are some key facts about leadership and shareholder value.
Fact 1: Employee fulfillment drives customer satisfaction.
Fact 2: Customer satisfaction drives shareholder value.
Fact 3: Leadership development drives employee fulfillment.
Thus, there is a causal link between leadership development and shareholder value that passes through employee fulfillment and customer satisfaction. We have found this link to be present in all successful companies