Organizational Transformation Begins with |
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In an age of increasing global and local competition, the ability of an organisation to build a corporate culture that attracts and retains talented people is rapidly emerging as the most important criterion for financial success. Who you are and what you stand for is just as important as the quality of products and services you provide. To become a market leader you will need to embark on a process of whole system change. Continuous monitoring of the corporate culture will be essential for success.
At COACH ERA we will serve you in assessing your current culture and creating your desired corporate culture that aligns with the values of all stakeholders, the employees, customers, shareholders and society. This is the critical issue for business in the 21st century as Cultural Capital is rapidly becoming the new frontier of competitive advantage.
Executives and employees are searching for organisations that will support them in their personal and professional growth. They want to work for companies that are not only great places to work, but embrace sustainable development as well as being socially responsible. They want to feel a sense of alignment between their personal values and their company's values. Similarly, customers are becoming more aware of the impact of company policies on the environment, and on economic and social sustainability. When they have a choice, they are choosing to purchase products from companies who share their values. Consequently, companies around the world are increasingly focusing on building their Cultural Capital. They are attempting to create vision-guided, values-driven organisations that focus on employee fulfilment, customer care and leadership development. Not only are these companies attracting and retaining the best people, they are also outstripping their competitors in building shareholder value. The main reason for this is that 60% - 80% of shareholder value is based on intangibles, the most significant of which is cultural capital. Our research shows that the most successful, high performance organisations show a strong alignment between personal and current culture values, and current culture and desired culture values. They operate from full-spectrum consciousness – positive values at all seven levels of organisational consciousness. They have low levels of cultural entropy.
In a pilot study carried out by McKinsey & Company, the Cultural Transformation Tools CTT were used in parallel with 30 structured consultant interviews. The Cultural Transformation Tools CTT were found to provide a more comprehensive analysis and more credible results at a fraction of the cost.
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